BRAND: AMI - Renters Insurance
CAMPAIGN PERIOD: July - August 2016
MEDIA BRIEF: Let people know whom are renting that they can now get insurance specifically for them with the new AMI Renters Insurance.
MEDIA SOLUTION: Ultimate Media's extensive NZ gym network is the perfect place to get the message across since it is where a lot of young people, who tend to rent, spend a lot of time. Large ActiveLite posters, bathroom/changing room A2 posters as well as digital screens in workout areas, were used to let renters know that they do have insurance options.