Anchor - Protein+ Milk

BRAND: Anchor Protein+ Milk

CAMPAIGN PERIOD: March - April 2015

MEDIA BRIEF: Introduce consumers to the new lite protein rich Anchor milk.

MEDIA SOLUTION: Gyms are the ideal place to sample new healthy food options. Where else will you get the highest number of health conscious people?  Sampling sessions were held in four of NZ’s busiest gyms nationwide. Activation was supported by a fridge in reception which was stocked daily with Anchor milk bottles for gym members to take home. Digital screens and large ActiveLite posters & banners were also used to reinforce the Anchor brand.