Fitbit

BRAND: Fitbit

CAMPAIGN PERIOD: Oct - Nov 2015 

MEDIA BRIEF: Inform as many gym members as possible about the new Fitbit activity tracker.

MEDIA SOLUTION: Ultimate Media’s extensive gym network provided the ideal environment to promote a product that motivates you to keep active. Large Activelite posters were used in high foot traffic areas as well as bathroom ActiveAd posters and digital screens.