AGENCY: Draft FCB
TIMING: April – May 2014
MEDIA BRIEF: Target female gym goers who are beauty conscious.
Ultimate Media’s national fitness media network delivered the perfect audience for Maybelline. Large format hanging banners placed in the group exercise rooms provided the engagement with the target demographics females 18-39yrs, with prize packs handed out to the best in the class. Changing room posters (Activads) and digital media (Activision) with supporting touch points of Mirror decals and brochures insured we had great coverage for this promotion.