Mediaworks - George FM
BRAND: George FM
CAMPAIGN PERIOD: August 2015
MEDIA BRIEF: George FM is expanding it's regional reach and wants to inform local music lovers that George FM is now playing in their area.
MEDIA SOLUTION: Ultimate Media’s extensive bar network was utilised. Bar runners and digital screens were used to get the George FM brand out there. It could not be missed; from ordering your drink at the bar (bar runner), to sitting and enjoying your drink (seeing the screen) it was unmissable.