BRAND: Mitsubishi Electric
CAMPAIGN PERIOD: June 2015
MEDIA BRIEF: To raise awareness about the new Mitsubishi Electric heat pump app that allows users to set their Mitsubishi heat pumps to their desired temperature before they get home.
MEDIA SOLUTION: Ultimate Media’s extensive Taxi Advertising network in Auckland, Wellington, Christchurch and Queenstown, the hardest working OOH media available. Taxis are always found at airports making this the ideal location to target people who are traveling to and from home.