Powerade

BRAND: Powerade

CAMPAIGN PERIOD:  April - May 2016

MEDIA BRIEF: Introduce the new and improved Powerade ION4 Isotonic drink.

MEDIA SOLUTION: Ultimate Media's extensive NZ gym network was the ideal place to inform active and sporty people about the new Powerade drink. Large ActiveLite posters were placed in highly visible areas and supported by animated digital artwork displayed on digital screens.