BRAND: Primal Earth Skincare
CAMPAIGN PERIOD: Feb - April 2016
MEDIA BRIEF: Introduce active image conscious men to the new skincare range specifically designed for the busy man.
MEDIA SOLUTION: Ultimate Media teamed up with Les Mills to host sampling events as well as install posters and decals in the mens bathroom/changing areas. Prize packs were up for grabs online as well as digital ads on the gym floor.