The Ultimate Media Bar network is New Zealand's largest bar and pub advertising platform.
Visiting the bar and pub with friends is an embedded part of New Zealand social life and culture. Ultimate Media has a portfolio of over 150 bars across NZ. Over 1 million bar and restaurant patrons attend an Ultimate bar venue over a typical 4 week period. These venues are meeting places where entertainment, leisure, music, fashion and sport are topical discussion points. Going to the bar and pub is one of the most popular leisure activities in New Zealand. Over the last 10 years these youth focused venues have experienced double digit increases in rates of visitation.
Ultimate's combination of portrait digital signage, bathroom / restroom signage and wide range of experiential opportunities, in 150 bars, position brands at the heart of New Zealand social and youth culture