• Research-Gym-Positivity
  • Research-Weight-Of-EvidenceWL

Research

Over the last 5 years Ultimate Media has conducted 40 AC Nielsen research studies to track recall, consideration and intention to purchase. The weight of evidence highlights that social, leisure & lifestyle environments are highly effective in driving awareness due to the mindset of our audience, the dwell time spent in the environments and the impact of the media formats.

Below are the average recall results from a number of Ultimate campaign case studies.

 

Bar network average recall for All People 18+
Bar network average recall People 18-39

25%
29%

Fitness network average recall for All People 18+
Fitness network average recall for people 18-39

19%
22%

 

For AC Nielsen reach and frequency figures and more detailed case studies contact your Ultimate Media Account Manager.